Taglines. They bring a world of difference to whatever we go. In fact, I think sometimes the taglines talk more than the name or the title.
Nike- Just Do It
Apple- Think Different
Coca-cola- Open Happiness
My most favourite library in Chennai that I grew up reading all the books I had read till my schooling was Eloor. The library branch in Chennai shut down, but they had a tagline that is still very close to my heart, and that which rang true with the very essence of that huge, wonderful library: For love of good books! Eloor did absolute justice to its tagline.
Taglines are not just for companies or brands. They can be for anything, including blogs and even blog posts. They all tell you something about the brand/blog/article/post/whatever that is you are viewing. A tagline is supposed to help anyone get to know very quickly, in a manner catchy, short, and sweet, what they should be expecting.
When I started this blog, I definitely wanted to have a tagline and I looked into defining what my blog was primarily going to be about. I write a lot of things, but what gives my blog its primary identity is the books I read and the reviews I write for them. I read regularly and I write a post on every book I read. My blog is just a huge repository of all that I have read since 2010! And, what does that give my readers? A reading list across varied age groups! Because I grew up with these books, the books are in the natural progression of an actual reader, and it feels like an index of books with a review by me on each book.
And, that is why, I chose the tagline that tells you exactly what to expect. It is a blog on 'What to Read'. Taglines can be of various tones. It can talk about the spirit, the function, the motto- anything! But, a tagline helps immensely. For all the bloggers out there, do you have a tagline? If you do, share it in the comments with your blog links! And, if you don't, go with what you feel, and: get set thinking!