I put up a blog post everyday. And, then I sometimes get busy with other work, and forget to share it out there on social media. While I have a fair share of regular readers and subscribers to the blog, it is still unfair to expect people to know about a new post unless you put it out there for them to see.
Promoting your content is as important as writing your content. It is true that when you maintain a regular blog, there is a lot of automatic traffic and audience, with a sharp increase in number of daily and weekly readers. But, it is still important to reach out, and (shamelessly) promote. Twitter, Instagram and the likes can reach a much wider audience than one can think of, and that is why it is important to put it out there for all of them to read and comment.
IFTTT, short for "If This Then That", does just that for me! It is a free web-based service that creates chains of simple conditional statements, called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Telegram, Instagram, Pinterest and numerous other social platforms. It is free, and also a premium version is available for businesses.
My beautiful autopost formula on IFTTT reads this:
If any new post on your blog, then post a tweet with an image to @sandhya_varadhUh, excuse the subtle twitter promotions. But, the point is that the platform is brilliant. You can substitute the underlined part with any available service, and there are tons available! Not only is this useful for people like me in order to auto-post on a social media platform, it is also useful to set alarms, reminders, emails, and can work brilliantly for businesses.
The interface is also very user-friendly with a cool and simple design. IFTTT also has an app with a simple and elegant user-friendly design.
For all those who are looking for something similar, check this out!